Advanced Certificate in Marketing Analytics

(24 hours – excluding prerequisites)

The Advanced Certificate in Marketing Analytics equips participants to apply digital marketing and analytic skills to make data-driven decisions.  Topics will include brand strategy, integrated marketing, and marketing analytics to further hone expertise in marketing and data analysis.  Designed for marketing professionals who want to master the more complicated aspects of data, participants will learn how to use market data and digital marketing tools through specialized courses in order to help their businesses to make more informed decisions and to allocate resources most efficiently.  Focus is on the impact that data analysis has on marketing, advertising, and brand strategy; it’s not just driving the data, it’s about making informed decisions based on the meaning of that data.

REQUIRED COURSES (excluding prerequisites)