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Certificate in Marketing Practices

(18 hours – excluding prerequisites)

Examine the economical, political, cultural, competitive, and technological forces that influence the marketing environment. Study consumer behavior as it influences all aspects of marketing decisions. This program offers in-depth studies of theory, philosophy, and best practices while allowing you to select from a wide range of elective courses to meet your individual requirements.

PROGRAM FUNDAMENTALS

A comprehensive examination of principles provides a practical understanding of the dynamic marketing environment. Gain basic preparation for advancement in marketing fields such as retailing, sales management, advertising, or service management. Learn how to enhance your skills and develop competencies necessary for making effectual and resourceful business decisions.

REQUIRED COURSES (excluding prerequisites)

course

MRKT 3301 - Principles of Marketing

MRKT 4345 - Consumer Behavior*

Choose four courses from the list below to complete the 18 credit-hour program (excluding prerequisites).

MRKT 3303 - Promotional Strategy*

MRKT 4301 - Retail Management and Merchandising*

MRKT 4302 - Professional Selling and Sales Management*

MRKT 4312 - eCommerce Development in a Global Market*

MRKT 4343 - Global Marketing*

MRKT 4346 - Customer Satisfaction*

*Refer to individual course descriptions for course requisites.

(S-L)=Course(s) with field-based service-learning component.

COURSE DESCRIPTIONS

Find course descriptions by category under the Undergraduate Course Descriptions section in the navigation panel.